Fundz

Fundz Deep Dive

Everything you need to win Flowers Foods — in one platform.

Who to reach, what to say, and why now on Flowers Foods — plus every funding round, exec hire, and M&A move that follows, each with the verified contact and the outreach written for you.

Get the full Deep Dive on Flowers Foods — free.

One free Deep Dive, emailed to you. No spam; unsubscribe anytime.

Ready now? Choose your plan · Request a demo · Sign in

Engage writes the reply
Grounded in signals no one else has — tuned to their persona.
Signals no one else has
UCC liens, benefit plans, 13F holdings, permits, exec moves — fused.
Verified contact + click-to-call
The decision-maker’s email and mobile — dial in-browser.

Flowers Foods, Inc. Completes Acquisition of Simple Mills to Expand Better-for-You Product Portfolio

PUBLIC · FLOFeb 21, 2025•over 1 year ago

Acquiring Company

Flowers Foods

Acquired Company

Simple Mills

ChicagoFood and BeverageFood And BeverageHospitalityGroceryRetailCommerce and Shopping

Description

Flowers Foods, Inc. has finalized the acquisition of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes. This acquisition is expected to increase Flowers Foods' presence in better-for-you and attractive snacking segments, diversify its category exposure, and enhance its growth and margin prospects.

Company Information

Company

Flowers Foods

About

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Learn more at www.flowersfoods.com. FLO-CORP FLO-IR

Related People

Choose your plan to reveal verified contacts

Predictive Intelligence
Strategic

ML-powered predictions for Flowers Foods's next move

Learn about Strategic plan

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.