Flowers Foods, Inc. Completes Acquisition of Simple Mills to Expand Better-for-You Product Portfolio
Acquiring Company
Flowers Foods
Acquired Company
Simple Mills
GeorgiaChicagoFood and BeverageFood And BeverageHospitalityGroceryRetailCommerce and ShoppingFood and BeverageDescription
Flowers Foods, Inc. has finalized the acquisition of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes. This acquisition is expected to increase Flowers Foods' presence in better-for-you and attractive snacking segments, diversify its category exposure, and enhance its growth and margin prospects.
Quick answer
Flowers Foods is acquiring Simple Mills, announced February 21, 2025. Flowers Foods is based in Georgia, United States.
- How much did Flowers Foods pay for Simple Mills?
- The deal value was not disclosed.
- What does Flowers Foods do?
- Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion.
- Where are Flowers Foods and Simple Mills based?
- Flowers Foods is based in Georgia, United States. Simple Mills is based in Chicago, Illinois, United States.
- Who are the decision-makers at Flowers Foods?
- Fundz holds 1 contact at Flowers Foods. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Food and Beverage and Food And Beverage
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Flowers Foods acquires Simple Mills for $795m, $795M (February 28, 2025)
- Flowers Foods acquires Simple Mills for $795M, $795M (February 24, 2025)
- Flowers Foods, Inc. acquires Simple Mills from Vestar Capital Partners for $795 million, $795M (February 24, 2025)
- Flowers Foods completes acquisition of Simple Mills, expands premium better-for-you snacking portfolio (February 21, 2025)
- Flowers Foods, Inc. completes acquisition of Simple Mills to expand presence in better-for-you and attractive snacking segments (February 21, 2025)
- Flowers Foods to acquire Simple Mills from Lifeway Foods for $795 million, $795M (February 12, 2025)
Who to call at Flowers Foods, and when
When Flowers Foods changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Flowers Foods raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Flowers Foods, from your own LinkedIn network
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Frequently asked
Who acquired Simple Mills?
Simple Mills was acquired by Flowers Foods, based in Georgia. The deal was reported on February 21, 2025. Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Flowers Foods is publicly traded (FLO) and operates in Food and Beverage.
When did Flowers Foods acquire Simple Mills?
Flowers Foods's acquisition of Simple Mills was reported on February 21, 2025. Flowers Foods, Inc. has finalized the acquisition of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Simple Mills do?
Simple Mills is a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes. It is privately held, operating in Commerce and Shopping, and is based in Chicago.
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