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Flowers Foods, Inc. acquires Simple Mills from Vestar Capital Partners for $795 million

Feb 24, 2025•10 months ago

Acquiring Company

Flowers Foods

Acquired Company

Simple Mills

ChicagoCommerce and Shopping

Description

Flowers Foods, Inc. has completed the acquisition of Simple Mills from Vestar Capital Partners for a total enterprise value of $795 million. Simple Mills is a premium brand offering better-for-you products, and Flowers Foods is looking forward to integrating it into its portfolio as a part of its commitment to providing nutritious and high-quality food options.

Company Information

Company

Flowers Foods

About

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Learn more at www.flowersfoods.com. FLO-CORP FLO-IR

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed