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Flowers Foods, Inc. completes acquisition of Simple Mills to expand presence in better-for-you and attractive snacking segments

Feb 21, 2025•10 months ago

Acquiring Company

Flowers Foods

Acquired Company

Simple Mills

ChicagoCommerce and Shopping

Description

Flowers Foods, Inc. has successfully completed the acquisition of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes. This strategic acquisition enhances Flowers Foods' presence in better-for-you and attractive snacking segments, diversifies its category exposure, and enhances its growth and margin prospects.

Company Information

Company

Flowers Foods

About

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Learn more at www.flowersfoods.com. FLO-CORP FLO-IR

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed