Havas strengthens ecommerce and retail media with majority stake acquisition of Channel Bakers

Feb 05, 2025•6 months ago

Acquiring Company

Havas

Acquired Company

Channel Bakers

Puteaux

Costa MesaMarketingAdvertisingRetailMarketingAdvertisingE Commerce

Description

Havas has announced the acquisition of a majority stake in Channel Bakers, an award-winning ecommerce media agency renowned for its retail media innovation and expertise in ecommerce strategies. This strategic move enhances Havas Media Network’s global ecommerce proposition, Havas Market, by integrating Channel Bakers' specialized expertise to deliver incremental growth for clients through synergies between paid performance, retail media, and content, providing a unique advantage in the ever-changing commerce landscape.

Company Information

Company

Havas

Location

Puteaux, Ile De France, France

About

Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. We are committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed