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Havas strengthens ecommerce and retail media with majority stake acquisition of Channel Bakers

Feb 05, 2025

Acquiring Company

Havas

Acquired Company

Channel Bakers

PuteauxLos AngelesAdvertisingMarketingAdvertisingE CommerceRetailMarketing

Description

Havas has announced the acquisition of a majority stake in Channel Bakers, an award-winning ecommerce media agency renowned for its retail media innovation and expertise in ecommerce strategies. This strategic move enhances Havas Media Network’s global ecommerce proposition, Havas Market, by integrating Channel Bakers' specialized expertise to deliver incremental growth for clients through synergies between paid performance, retail media, and content, providing a unique advantage in the ever-changing commerce landscape.

Quick answer

Havas is acquiring Channel Bakers, announced February 5, 2025. Havas is based in Puteaux, Ile De France, France.

How much did Havas pay for Channel Bakers?
The deal value was not disclosed.
What does Havas do?
Havas is one of the world’s largest global communications groups.
Where are Havas and Channel Bakers based?
Havas is based in Puteaux, Ile De France, France. Channel Bakers is based in Los Angeles, California, United States.
Who are the decision-makers at Havas?
Fundz holds 1 contact at Havas. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Havas

Location

Puteaux, Ile De France, France

About

Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. We are committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.

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Frequently asked

Who acquired Channel Bakers?

Channel Bakers was acquired by Havas, based in Puteaux. The deal was reported on February 5, 2025. Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas is privately held and operates in Advertising.

When did Havas acquire Channel Bakers?

Havas's acquisition of Channel Bakers was reported on February 5, 2025. Havas has announced the acquisition of a majority stake in Channel Bakers, an award-winning ecommerce media agency renowned for its retail media innovation and expertise in ecommerce strategies. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Channel Bakers do?

Channel Bakers is an Advertising and Marketing Agency that specializes in helping Brands develop Full-Funnel Advertising Strategies leveraging Data to grow sales within specific shopping channels. It is privately held, operating in Advertising, and is based in Los Angeles.

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