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SAMY Alliance acquires Intermate for market expansion

Apr 29, 2025•8 months ago

Acquiring Company

SAMY Alliance

Acquired Company

Intermate

MadridBerlinSoftwareCreative AgencyBrand MarketingMarketingAdvertising

Description

SAMY Alliance has acquired Intermate, marking a significant step forward for the company. This acquisition expands SAMY's reach into the DACH region, strengthening its position in healthcare, retail, and e-commerce. By integrating Intermate's technology and expertise, SAMY enhances its capabilities in social media marketing.

Company Information

Company

SAMY Alliance

Location

Madrid, Community Of Madrid, Spain

About

SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed