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Capillary Technologies acquires Kognitiv for expansion

May 15, 2025•3 months ago

Acquiring Company

Capillary Technologies

Acquired Company

Kognitiv

BengaluruTorontoConsultingInformation TechnologySoftwareMarketing AutomationSaasMarketing

Description

Capillary Technologies has announced its acquisition of Kognitiv, strengthening its leadership in loyalty management. This move expands Capillary's global footprint and enhances its ability to deliver personalized loyalty solutions. The acquisition is part of Capillary's strategy for growth through targeted mergers and acquisitions. Kognitiv's expertise and client base further solidify Capillary's presence in key markets.

Company Information

Company

Capillary Technologies

Location

Bengaluru, Karnataka, India

About

Capillary Technologies, founded in 2012, is a global leader in end-to-end loyalty and customer engagement solutions. With operations spanning the U.S., India, the Middle East, and Southeast Asia, Capillary empowers over 250 top brands—including Puma, Sephora, Domino's, and Tata—across 30+ countries. Its AI-powered platform enables personalized, real-time omnichannel experiences by unifying customer data and cross-channel strategies. Backed by prominent investors like Warburg Pincus, Sequoia Capital, and Avataar Ventures, Capillary reaches over 875 million consumers and has processed nearly 2 billion transactions globally.

FundzWatch™ Score

85
High M&A Activity

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed