Acquiring Company
Publicis Groupe S.A
Acquired Company
Captiv8
Paris
San FranciscoAdvertisingPublishingNewsmarketing & advertisingSoftwareAdvertisingMarketingContent MarketingDescription
Publicis Groupe has acquired Captiv8 to strengthen its influencer marketing capabilities. The deal enhances Publicis’s position in the digital advertising space, enabling a broader reach to over 15 million creators. Captiv8 will operate under Publicis’ Connected Media unit while maintaining its independent leadership.
Quick answer
Publicis Groupe S.A is acquiring Captiv8, announced May 21, 2025. Publicis Groupe S.A is based in Paris, Ile-de-France, France.
- How much did Publicis Groupe S.A pay for Captiv8?
- The deal value was not disclosed.
- What does Publicis Groupe S.A do?
- Publicis Groupe S.A is a multinational advertising and public relations company.
- Where are Publicis Groupe S.A and Captiv8 based?
- Publicis Groupe S.A is based in Paris, Ile-de-France, France. Captiv8 is based in San Francisco, California, United States.
- Who are the decision-makers at Publicis Groupe S.A?
- Fundz holds 3 contacts at Publicis Groupe S.A. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Advertising and Publishing
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Publicis acquires Adopt sports agency for growth (April 29, 2025)
- Dotdigital acquires Social Snowball for $35 million, $35M (June 26, 2025)
- IPG to merge with Omnicom in major deal (April 28, 2025)
- Quality Media acquires Juniper for pet content growth (June 30, 2025)
- Human Magic acquires TapIn for Gen Z focus (June 25, 2025)
- Outbrain merges with Teads to enhance ad capabilities (June 17, 2025)
Who to call at Publicis Groupe S.A, and when
When Publicis Groupe S.A changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Publicis Groupe S.A raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Publicis Groupe S.A, from your own LinkedIn network
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Frequently asked
Who acquired Captiv8?
Captiv8 was acquired by Publicis Groupe S.A, based in Paris. The deal was reported on May 21, 2025. Publicis Groupe S.A is a multinational advertising and public relations company. It is one of the largest communications groups in the world. Publicis Groupe S.A is privately held and operates in Advertising.
When did Publicis Groupe S.A acquire Captiv8?
Publicis Groupe S.A's acquisition of Captiv8 was reported on May 21, 2025. Publicis Groupe has acquired Captiv8 to strengthen its influencer marketing capabilities. The deal enhances Publicis’s position in the digital advertising space, enabling a broader reach to over 15 million creators. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Captiv8 do?
Captiv8 is an influencer marketing technology platform founded in 2015. It provides software and commerce tools tailored for influencer marketing efforts. The platform reaches a vast network of creators across the globe. It is privately held, operating in Software, and is based in San Francisco.
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