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Always Alpha acquires Courtside Talent for tennis growth

PRIVATEApr 08, 2026

Acquiring Company

Always Alpha

Acquired Company

Courtside Talent

Los AngelesSportsFashionSportsFashion

Description

Always Alpha announces its first acquisition of Courtside Talent, marking its entry into tennis. This move aims to empower female athletes and enhance representation in the sport. The acquisition also brings Sloane Stephens onto Always Alpha's roster. This strategic step aligns with Always Alpha's mission to redefine athlete careers and ownership.

Quick answer

Always Alpha is acquiring Courtside Talent, announced April 8, 2026. Always Alpha is based in Los Angeles, California, United States.

How much did Always Alpha pay for Courtside Talent?
The deal value was not disclosed.
What does Always Alpha do?
Always Alpha is the first sports talent agency built exclusively for women.
Where are Always Alpha and Courtside Talent based?
Always Alpha is based in Los Angeles, California, United States.

Source: Fundz verified event record.

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Company Information

Company

Always Alpha

Location

Los Angeles, California, United States

About

Always Alpha is the first sports talent agency built exclusively for women. Co-founded by Olympic legend Allyson Felix and CEO Cosette Chaput, it focuses on empowering female athletes. The agency aims to redefine athlete representation centered on ownership and brand building. Its mission is to challenge the status quo in sports representation for women.

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Frequently asked

Who acquired Courtside Talent?

Courtside Talent was acquired by Always Alpha, based in Los Angeles. The deal was reported on April 8, 2026. Always Alpha is the first sports talent agency built exclusively for women. Co-founded by Olympic legend Allyson Felix and CEO Cosette Chaput, it focuses on empowering female athletes. Always Alpha is privately held and operates in Sports.

When did Always Alpha acquire Courtside Talent?

Always Alpha's acquisition of Courtside Talent was reported on April 8, 2026. Always Alpha announces its first acquisition of Courtside Talent, marking its entry into tennis. This move aims to empower female athletes and enhance representation in the sport. The acquisition also brings Sloane Stephens onto Always Alpha's roster. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Courtside Talent do?

Courtside Talent is a management and advisory firm focused on tennis. Founded by Casey Reede, it aims to improve the ecosystem of women's sports. The firm specializes in building brands and careers for female athletes in tennis. It is privately held, operating in Sports.

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