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Kontoor Brands acquires Helly Hansen to boost revenue

PUBLIC · KTBMar 03, 2026

Acquiring Company

Kontoor Brands

Acquired Company

Helly Hansen

GreensboroFrognerManufacturingFashionRetailLifestyleSportsFashionRetail

Description

Kontoor Brands Inc. has successfully completed the acquisition of outdoor outfitter Helly Hansen, contributing significantly to its fiscal revenue. The acquisition has resulted in a 21 percent increase in group revenue, attributed largely to Helly Hansen's sales. Despite some one-off charges affecting profit, management anticipates continued growth in 2026.

Quick answer

Kontoor Brands is acquiring Helly Hansen, announced March 3, 2026. Kontoor Brands is based in Greensboro, North Carolina, United States.

How much did Kontoor Brands pay for Helly Hansen?
The deal value was not disclosed.
What does Kontoor Brands do?
Kontoor Brands, Inc. is a North Carolina-based company primarily engaged in the apparel industry, specializing in the design, manufacture, and distribution of branded clothing.
Where are Kontoor Brands and Helly Hansen based?
Kontoor Brands is based in Greensboro, North Carolina, United States. Helly Hansen is based in Frogner, Oslo, Norway.
Who are the decision-makers at Kontoor Brands?
Fundz holds 2 contacts at Kontoor Brands. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Kontoor Brands

Location

Greensboro, North Carolina, United States

About

Kontoor Brands, Inc. is a North Carolina-based company primarily engaged in the apparel industry, specializing in the design, manufacture, and distribution of branded clothing. The company is known for its well-established brand portfolio, including Lee and Wrangler, which offers a wide range of jeans, shirts, and outerwear tailored for various demographics. Kontoor operates primarily in the North American and international markets, focusing on both wholesale and direct-to-consumer sales channels. With a commitment to innovation and sustainability, Kontoor is actively pursuing strategic initiatives to enhance its product offerings and expand its market presence. The company's size and operational scope indicate a significant presence in the apparel sector, leveraging a robust distribution network to reach consumers effectively.

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Frequently asked

Who acquired Helly Hansen?

Helly Hansen was acquired by Kontoor Brands, based in Greensboro. The deal was reported on March 3, 2026. Kontoor Brands, Inc. is a North Carolina-based company primarily engaged in the apparel industry, specializing in the design, manufacture, and distribution of branded clothing. Kontoor Brands is publicly traded (KTB) and operates in Manufacturing.

When did Kontoor Brands acquire Helly Hansen?

Kontoor Brands's acquisition of Helly Hansen was reported on March 3, 2026. Kontoor Brands Inc. has successfully completed the acquisition of outdoor outfitter Helly Hansen, contributing significantly to its fiscal revenue. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Helly Hansen do?

Helly Hansen is a leading global sailing brand, providing professional grade, performance-driven gear to athletes and teams. It is privately held, operating in Sports, and is based in Frogner.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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