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Nykaa acquires Earth Rhythm, stake rises to 100%

May 22, 2026

Acquiring Company

FSN E-Commerce Ventures

Acquired Company

Earth Rhythm

MumbaiE CommerceFashionRetailBeautyLifestyleE CommerceFashionRetailBeautyLifestyleCosmetics

Description

Nykaa has completed the acquisition of Earth Rhythm, increasing its stake to 100%. This acquisition is part of Nykaa's strategy to enhance its product offerings in the beauty and wellness sector. With Earth Rhythm's focus on natural products, Nykaa aims to strengthen its portfolio and attract a wider customer base. The move is expected to bolster Nykaa's position in the highly competitive beauty market.

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Company Information

Company

FSN E-Commerce Ventures

Location

Mumbai, Maharashtra, India

About

At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Over the years Nykaa has steadily captured hearts and carts, ushering visits to both our online and 150+ offline destinations and building loyal communities through engaging and educational content. We also expanded our offerings by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.

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Frequently asked

Who acquired Earth Rhythm?

Earth Rhythm was acquired by FSN E-Commerce Ventures, based in Mumbai. The deal was reported on May 22, 2026. At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. FSN E-Commerce Ventures is privately held and operates in E Commerce.

When did FSN E-Commerce Ventures acquire Earth Rhythm?

FSN E-Commerce Ventures's acquisition of Earth Rhythm was reported on May 22, 2026. Nykaa has completed the acquisition of Earth Rhythm, increasing its stake to 100%. This acquisition is part of Nykaa's strategy to enhance its product offerings in the beauty and wellness sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Earth Rhythm do?

Earth Rhythm is a brand focused on natural and sustainable beauty products. They offer a wide range of items, including skincare and haircare, crafted with organic ingredients. It is privately held, operating in E Commerce.

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