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Clarus Acquires Tred Outdoors, A Fast-Growing Outdoor Adventure Brand

PUBLIC · CLAROct 10, 2023

Acquiring Company

CLARUS

Acquired Company

TRED

SeattleManufacturingE CommerceFashionRetail

Description

Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based TRED Outdoors Pty Ltd. (“TRED”) from Venlo Holdings. TRED is a fast-growing, outdoor adventure brand producing best-in-class innovative products across the following segments: Offroad, 4x4 automotive touring, camping and caravans. The transaction includes a combination of cash, stock and future consideration based on TRED’s performance. TRED will continue to operate independently as a wholly-owned indirect subsidiary of Clarus and will be part of the Company’s Adventure segment.

Company Information

Company

CLARUS

Location

Jack Newell Blvd N

About

Headquartered in Salt Lake City, Utah, Clarus Corporation is a global leading designer, developer, manufacturer and distributor of best-in-class outdoor equipment and lifestyle products focused on the outdoor and consumer enthusiast markets. Our mission is to identify, acquire and grow outdoor “super fan” brands through our unique “innovate and accelerate” strategy. We define a “super fan” brand as a brand that creates the world’s pre-eminent, performance-defining product that the best-in-class user cannot live without. Each of our brands has a long history of continuous product innovation for core and everyday users alike. The Company’s products are principally sold globally under the Black Diamond®, Rhino-Rack®, MAXTRAX®, Sierra®, and Barnes® brand names through outdoor specialty and online retailers, our own websites, distributors and original equipment manufacturers. Our portfolio of iconic brands is well-positioned for sustainable, long-term growth underpinned by powerful industry trends across the outdoor and adventure sport end markets. For additional information, please visit www.claruscorp.com or the brand websites at www.blackdiamondequipment.com, www.rhinorack.com, www.maxtrax.com.au, www.sierrabullets.com, www.barnesbullets.com, or www.pieps.com.

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Frequently asked

Who acquired TRED?

TRED was acquired by CLARUS. The deal was reported on October 10, 2023. CLARUS is publicly traded (CLAR) and operates in Manufacturing.

When did CLARUS acquire TRED?

CLARUS's acquisition of TRED was reported on October 10, 2023. Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based TRED Outdoors Pty Ltd. (“TRED”) from Venlo Holdings. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does TRED do?

TRED is the company acquired in this transaction. It is privately held, and is based in Seattle.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.