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Snackable Media acquires AdGrid for tech boost

May 08, 2025•7 months ago

Acquiring Company

Snackable Media

Acquired Company

AdGrid

BrooklynScarsdaleSocial MediaAdvertisingInformation Technology

Description

Snackable Media has announced its acquisition of AdGrid, a leading publisher-first ad operations platform. This strategic move is aimed at expanding Snackable Media's offerings in the digital advertising space. The integration of AdGrid’s technology will enhance Snackable Media's capabilities in ad management and programmatic monetization. Both companies will continue to operate with immediate plans for expansion into new verticals.

Company Information

Company

Snackable Media

Location

Brooklyn, New York, United States

About

Snackable Media is a multicultural ad network focused on delivering quick, engaging, and revenue-optimized content experiences across web, mobile, and Connected TV platforms. Founded by Justin Barton, it helps brands connect with diverse audiences and enables publishers to grow and monetize their reach effectively.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed