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Ferrero Group to acquire Purely Elizabeth brand

PRIVATEAug 14, 2026•about 18 hours ago

Acquiring Company

Ferrero Group

Acquired Company

Purely Elizabeth

Piedmont

BoulderManufacturingFood and BeverageRetailOther

Description

Ferrero Group announced its agreement to acquire Purely Elizabeth, a prominent modern wellness brand. This acquisition aims to enhance Ferrero's offerings in the American breakfast market. Ferrero plans to invest in Purely Elizabeth’s growth through innovation and expanded reach. The deal signifies Ferrero's commitment to quality and consumer-focused products.

Company Information

Company

Ferrero Group

Location

Piedmont, Italy

About

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. The Ferrero Group brings joy to people around the world with much-loved treats including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero Group is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. More than 38,000 employees are committed to helping people celebrate life's special moments with high-quality products. Commitment to the planet and communities in which we operate are at the heart of Ferrero Group's family culture. For more information visit Ferrero.com Photo - https://mma.prnewswire.com/media/1963491/Wells_Enterprises.jpg SOURCE Ferrero Group; Wells Enterprises

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Frequently asked

Who acquired Purely Elizabeth?

Purely Elizabeth was acquired by Ferrero Group, based in Piedmont. The deal was reported on August 14, 2026. Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. The Ferrero Group brings joy to people around the world with much-loved treats including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero Group is privately held and operates in Manufacturing.

When did Ferrero Group acquire Purely Elizabeth?

Ferrero Group's acquisition of Purely Elizabeth was reported on August 14, 2026. Ferrero Group announced its agreement to acquire Purely Elizabeth, a prominent modern wellness brand. This acquisition aims to enhance Ferrero's offerings in the American breakfast market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Purely Elizabeth do?

Since 2009, Purely Elizabeth has been a leader in the natural foods category with its nutritious, non-GMO and organic ancient grain products. It is privately held, operating in Other, and is based in Boulder.