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Ferrero acquires WK Kellogg for $3.1 billion

PRIVATESep 16, 2026•about 3 hours ago

Acquiring Company

Ferrero

Acquired Company

WK Kellogg

Parsippany

MichiganSustainabilityManufacturingFood and Beverage

Description

Ferrero has successfully completed the acquisition of WK Kellogg for $3.1 billion, marking its expansion into the US breakfast cereal market. This purchase adds significant value to Ferrero's portfolio, previously established through various acquisitions, including Nestlé's American confectionery business. The deal further solidifies Ferrero's position in the competitive candy and breakfast segments in the United States.

Company Information

Company

Ferrero

Location

Parsippany, New Jersey, United States

About

For over 70 years, Ferrero has created products loved by generations. We've grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates. Ferrero Group expanded its portfolio in 2018 with the addition of Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand® and other legendary chocolate brands. We are a family-owned company with 3,000 employees in eight offices and ten plants and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a planned chocolate processing factory in Bloomington, Illinois. Instilled in every aspect of our business is the entrepreneurial spirit of our founders, and their passion for quality, creativity, and innovation. Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. www.ferreronorthamerica.com. Contact:Kelsey McGeough kmcgeough@golin.com SOURCE Ferrero North America

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Frequently asked

Who acquired WK Kellogg?

WK Kellogg was acquired by Ferrero, based in Parsippany. The deal was reported on September 16, 2026. For over 70 years, Ferrero has created products loved by generations. We've grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero is privately held and operates in Sustainability.

When did Ferrero acquire WK Kellogg?

Ferrero's acquisition of WK Kellogg was reported on September 16, 2026. Ferrero has successfully completed the acquisition of WK Kellogg for $3.1 billion, marking its expansion into the US breakfast cereal market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does WK Kellogg do?

WK Kellogg is a major American cereal manufacturer, recognized for popular products like Froot Loops and Frosted Flakes. In recent years, it has been focusing on restructuring and optimizing its business after the spin-off of its snack unit. It is privately held, operating in Manufacturing, and is based in Michigan.

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