Acquiring Company
Asahi Group Holdings Ltd
Acquired Company
Diageo
Southbank
LondonFood and BeverageFood And BeverageHospitalityManufacturingFood and BeverageFood And BeverageNon ProfitFood ProcessingDescription
Kenya's Competition Authority has approved Asahi Group Holdings Ltd.'s acquisition of Diageo's East African Breweries Limited (EABL) for $2.3 billion. This transaction represents Asahi's first direct market entry into Africa while Diageo continues its strategic pullback from the continent. The deal comes with conditions to ensure fair market practices among competitors. Legal challenges to the sale have emerged, though Diageo remains optimistic about closing the transaction.
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Based on deal dataFrequently asked
Who acquired Diageo?
Diageo was acquired by Asahi Group Holdings Ltd, based in Southbank. The deal was reported on September 11, 2026. Asahi Group Holdings is a diversified beverage company best known for its flagship Asahi Super Dry beer, alongside a portfolio spanning beer, spirits, ready-to-drink cocktails and non-alcoholic soft drinks. Asahi Group Holdings Ltd is privately held and operates in Food and Beverage.
When did Asahi Group Holdings Ltd acquire Diageo?
Asahi Group Holdings Ltd's acquisition of Diageo was reported on September 11, 2026. Kenya's Competition Authority has approved Asahi Group Holdings Ltd.'s acquisition of Diageo's East African Breweries Limited (EABL) for $2.3 billion. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Diageo do?
Diageo is a prominent sponsor for the 2024 National Newspaper Publishers Association’s (NNPA) annual Midwinter Training Conference. The company is committed to sustainable practices and environmental responsibility. It is publicly traded (DEO), operating in Manufacturing, and is based in London.
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