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Similarweb completes acquisition of Admetricks to enhance Ad Intelligence capabilities

Mar 04, 2024•over 1 year ago

Acquiring Company

Similarweb

Acquired Company

Admetricks

New YorkSantiagoData And AnalyticsSoftwareMarketingAdvertisingSoftware

Description

Similarweb (NYSE: SMWB) has announced the acquisition of Admetricks, the creator of powerful ad intelligence software. This acquisition will enable Similarweb to advance its mission of providing the most comprehensive data, analytics, and optimization tools for digital marketing and advertising, especially in the Latin American market.

Company Information

Company

Similarweb

Location

New York, New York, United States

About

Similarweb Ltd. is a leading digital data and web analytics company, empowering businesses to win their market with essential digital data & analytics. The company provides businesses with the necessary tools to build strategy, optimize customer acquisition, and increase monetization.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed