logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Alphabet Inc. in talks to acquire HubSpot, Inc. for CRM expansion

Apr 04, 2024•over 1 year ago

Acquiring Company

Alphabet

Acquired Company

HubSpot

Mountain ViewCambridgeInvestment ManagementCrmInformation Technology

Description

Alphabet Inc., the parent company of Google, is reportedly in talks to acquire HubSpot, Inc., a Massachusetts-based CRM specialist. The acquisition aims to expand Alphabet's capabilities in customer relationship management (CRM) and strengthen its software portfolio to enhance customer-facing teams' connectivity and productivity.

Company Information

Company

Alphabet

Location

1600 Amphitheatre Parkway

Mountain View, California, United States

About

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries.

Related People

Sign in to view contact details

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed