Acquiring Company
Adcom
Acquired Company
Spark Your Brand
Description
Adcom has announced the acquisition of Spark Your Brand, Inc., solidifying its position as a full-funnel marketing agency. Spark Your Brand brings expertise in branding and merchandising that complements Adcom's services. The Spark Your Brand name will continue, operating as a business unit under Adcom. This acquisition aims to enhance the marketing ecosystem in the region.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed