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Lamar Advertising acquires Premier Outdoor Media

May 05, 2025•7 months ago

Acquiring Company

Lamar Advertising Company

Acquired Company

Premier Outdoor Media

Baton RougeMount LaurelAdvertisingAdvertising

Description

Lamar Advertising Company has acquired Premier Outdoor Media, adding nearly 200 billboard faces to its portfolio across key markets. The transaction enhances Lamar's position in the greater Philadelphia and New York markets. Premier Outdoor Media has built a strong platform under its founders' leadership. Financial terms of the acquisition remain undisclosed.

Company Information

Company

Lamar Advertising Company

Location

Baton Rouge, Louisiana, United States

About

Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, founded in 1902 and operating across the United States and Canada. Lamar provides a wide range of advertising formats—including billboards, interstate logos, transit, and airport displays—to help local businesses and national brands reach broad audiences daily. In addition to traditional out-of-home media, Lamar offers the largest network of digital billboards in the U.S., delivering dynamic, high-impact advertising solutions.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed