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THRYV Holdings, Inc. Acquires Yellow and White Pages Assets through Subsidiary

PRIVATESep 14, 2026about 2 hours ago

Acquiring Company

Thryv Holdings

Acquired Company

Coldwater YP

DallasPiedmontInformation TechnologySoftwareE CommerceSaasArtificial Intelligence

Description

On September 12, 2026, Thryv Holdings, Inc. announced that its subsidiary, Thryv, Inc., entered into an Asset Purchase Agreement with Coldwater YP, LLC. The agreement involves the sale of assets related to their Yellow and White Pages directories in multiple countries for a total cash price of $142 million. This acquisition is part of Thryv's strategy to expand its digital offerings and enhance its business service portfolio.

Company Information

Company

Thryv Holdings

Location

6 Seaberry Court

Dallas, Texas, United States

About

Thryv Holdings, Inc. is a leading provider of SaaS solutions for small and medium-sized businesses (SMBs). The company offers a customizable platform that features three centers: Thryv Command Center, Business Center™, and Marketing Center™. Approximately 300,000 businesses globally use Thryv to connect with local customers and manage their operations effectively.

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Predictive Intelligence
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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Coldwater YP?

Coldwater YP was acquired by Thryv Holdings, based in Dallas. The deal was reported on September 14, 2026. Thryv Holdings, Inc. is a leading provider of SaaS solutions for small and medium-sized businesses (SMBs). Thryv Holdings is privately held and operates in Information Technology.

When did Thryv Holdings acquire Coldwater YP?

Thryv Holdings's acquisition of Coldwater YP was reported on September 14, 2026. On September 12, 2026, Thryv Holdings, Inc. announced that its subsidiary, Thryv, Inc., entered into an Asset Purchase Agreement with Coldwater YP, LLC. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Coldwater YP do?

Coldwater YP, LLC is an affiliate of Carolwood, L.P., involved in the acquisition of the Yellow and White Pages directories. It is privately held, operating in Artificial Intelligence, and is based in Piedmont.

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