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Swap Commerce acquires Vizby for AI growth

PRIVATEOct 01, 2026

Acquiring Company

Swap

Acquired Company

Vizby

LondonSoftwareSoftwareArtificial IntelligenceE CommerceSaasMachine Learning

Description

Swap Commerce has announced its acquisition of Vizby, an AI visibility platform for e-commerce. This deal aims to enhance Swap Commerce's agentic commerce platform by incorporating AI-powered discovery features. The acquisition will help brands improve their visibility and sales across multiple AI applications.

Company Information

Company

Swap

Location

London, England, United Kingdom

About

Swap was founded in 2022 by Sam Atkinson and Zach Bailet to empower merchants with a seamless, fully integrated experience that connects the myriad complexities of their operations. From cross-border and inventory management to pricing and returns - Swap drives efficiency and fuels extraordinary growth with AI-powered insights and actions. Swap is the first platform to connect every key operation in the merchant journey while leveraging data, analytics, and AI to unlock value and drive unmatched growth.

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Frequently asked

Who acquired Vizby?

Vizby was acquired by Swap, based in London. The deal was reported on October 1, 2026. Swap was founded in 2022 by Sam Atkinson and Zach Bailet to empower merchants with a seamless, fully integrated experience that connects the myriad complexities of their operations. Swap is privately held and operates in Software.

When did Swap acquire Vizby?

Swap's acquisition of Vizby was reported on October 1, 2026. Swap Commerce has announced its acquisition of Vizby, an AI visibility platform for e-commerce. This deal aims to enhance Swap Commerce's agentic commerce platform by incorporating AI-powered discovery features. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Vizby do?

Vizby is a Shopify-native platform that leverages AI to improve visibility for e-commerce brands. The tool assists brands in optimizing their presence and sales across various AI platforms. Vizby focuses on enhancing digital engagement and sales effectiveness. It is privately held, operating in Software.

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