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Brave Bison acquires The Fifth Limited for growth

Apr 10, 2025•8 months ago

Acquiring Company

Brave Bison

Acquired Company

The Fifth Limited

LondonLondonmarketing & advertisingSocial Media AdvertisingSocial Media MarketingContent MarketingDigital MarketingMarketingAdvertising

Description

Brave Bison has announced the acquisition of The Fifth Limited from News UK. This acquisition will enhance Brave Bison's capabilities in the influencer marketing sector and lead to a significant shareholding by News UK. The Fifth's integration with Brave Bison’s SocialChain is expected to strengthen their service offerings. This move aims to improve Brave Bison's financial performance and industry position.

Company Information

Company

Brave Bison

Location

1 Neal's Yard

London, England, United Kingdom

About

Brave Bison Group plc is a marketing and tech firm focused on innovative solutions. It owns Social Chain and offers services in marketing technology. The company emphasizes agility and strategic thinking for modern marketing professionals. Brave Bison aims to be a partner-of-choice for future-focused brands.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed