Acquiring Company
Mistplay
Acquired Company
Connected Rewards™
Montreal
AcehSoftwareMobileGamingSoftwareGamingDescription
Mistplay has completed its acquisition of Connected Rewards™ from Mobivity Holdings Corp., enhancing its LoyaltyPlay platform. This merger aims to unlock deeper consumer engagement while providing advertisers with access to high-intent audiences. The integration will create a unified loyalty solution linking gameplay with real-world commerce.
Quick answer
Mistplay is acquiring Connected Rewards™, announced March 30, 2026. Mistplay is based in Montreal, Quebec, Canada.
- How much did Mistplay pay for Connected Rewards™?
- The deal value was not disclosed.
- What does Mistplay do?
- Mistplay is a leading play-to-earn and game discovery platform for mobile gamers.
- Where are Mistplay and Connected Rewards™ based?
- Mistplay is based in Montreal, Quebec, Canada. Connected Rewards™ is based in Aceh, Indonesia.
- Who are the decision-makers at Mistplay?
- Fundz holds 2 contacts at Mistplay. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Mistplay acquires MyChips to boost advertising platform (May 4, 2026)
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- Ramen acquires Coplay for AI development synergy (March 16, 2026)
- NCSOFT to acquire JustPlay for $202 million, $202M (March 11, 2026)
- Cadence Design Systems Acquires Hexagon Smart Solutions' Design and Engineering Business (February 23, 2026)
Who to call at Mistplay, and when
When Mistplay changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Mistplay raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Mistplay, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Connected Rewards™?
Connected Rewards™ was acquired by Mistplay, based in Montreal. The deal was reported on March 30, 2026. Mistplay is a leading play-to-earn and game discovery platform for mobile gamers. Millions of players around the world engage with Mistplay to discover new games and get rewarded while playing. Mistplay is privately held and operates in Software.
When did Mistplay acquire Connected Rewards™?
Mistplay's acquisition of Connected Rewards™ was reported on March 30, 2026. Mistplay has completed its acquisition of Connected Rewards™ from Mobivity Holdings Corp., enhancing its LoyaltyPlay platform. This merger aims to unlock deeper consumer engagement while providing advertisers with access to high-intent audiences. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Connected Rewards™ do?
Connected Rewards™ extends the rewarded ecosystem by enabling players to earn real-world rewards through gameplay. It translates digital engagement into in-store brand experiences. The platform helps brands drive repeat behavior, traffic, and spend. It is privately held, operating in Software, and is based in Aceh.
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