Acquiring Company
Mistplay
Acquired Company
MyChips SRL
Montreal
ImolaSoftwareMobileGamingAdvertisingMarketingDescription
Mistplay has announced the acquisition of MyChips SRL, a subsidiary of MAF. This acquisition aims to strengthen Mistplay's position in the rewarded advertising market. With the addition of MyChips, Mistplay expands its network, providing advertisers with better access to high-intent users. The MyChips platform will continue to operate fully, enhancing Mistplay's global partner offerings.
Quick answer
Mistplay is acquiring MyChips SRL, announced May 4, 2026. Mistplay is based in Montreal, Quebec, Canada.
- How much did Mistplay pay for MyChips SRL?
- The deal value was not disclosed.
- What does Mistplay do?
- Mistplay is a leading play-to-earn and game discovery platform for mobile gamers.
- Where are Mistplay and MyChips SRL based?
- Mistplay is based in Montreal, Quebec, Canada. MyChips SRL is based in Imola, Bologna, Italy.
- Who are the decision-makers at Mistplay?
- Fundz holds 2 contacts at Mistplay. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Mobile and Gaming
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Mistplay acquires Connected Rewards™ for loyalty expansion (March 30, 2026)
- Scorpion acquires 1SEO Digital Agency for growth (June 18, 2026)
- Pinnacle Marketing Group acquires Evolve Creative (June 11, 2026)
- Golin and Ketchum complete merger (June 10, 2026)
- Everything Branding acquires Darlington Marketing Co. (June 5, 2026)
- 4media group acquires The CauseWay Agency (June 2, 2026)
Who to call at Mistplay, and when
When Mistplay changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Mistplay raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Mistplay, from your own LinkedIn network
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Related People
Frequently asked
Who acquired MyChips SRL?
MyChips SRL was acquired by Mistplay, based in Montreal. The deal was reported on May 4, 2026. Mistplay is a leading play-to-earn and game discovery platform for mobile gamers. Millions of players around the world engage with Mistplay to discover new games and get rewarded while playing. Mistplay is privately held and operates in Software.
When did Mistplay acquire MyChips SRL?
Mistplay's acquisition of MyChips SRL was reported on May 4, 2026. Mistplay has announced the acquisition of MyChips SRL, a subsidiary of MAF. This acquisition aims to strengthen Mistplay's position in the rewarded advertising market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does MyChips SRL do?
MAF leads the rewarded advertising space with innovative, non-intrusive advertising and monetization solutions for app developers. Its flagship product, MyChips, introduced playtime rewards on iOS. It is privately held, operating in Advertising, and is based in Imola.
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