Acquiring Company
NCSoft
Acquired Company
JustPlay
Seongnam-si
GermanyGamingVideo GamesPublishingMobileGamingDescription
NCSOFT will acquire a 70 percent stake in JustPlay for $202 million, enhancing its position in the European casual gaming market. The acquisition is set to complete by the end of next month and aims to leverage JustPlay's adtech capabilities to improve profitability. With strong revenue projections, JustPlay is expected to be a key component of NCSOFT's global mobile casual strategy.
Quick answer
NCSoft is acquiring JustPlay for $202 million, announced March 11, 2026. NCSoft is based in Seongnam-si, Gyeonggi, South Korea.
- How much did NCSoft pay for JustPlay?
- The reported deal value is $202 million.
- What does NCSoft do?
- NCSoft is a prominent South Korean video game developer and publisher.
- Where are NCSoft and JustPlay based?
- NCSoft is based in Seongnam-si, Gyeonggi, South Korea. JustPlay is based in Germany.
- Who are the decision-makers at NCSoft?
- Fundz holds 2 contacts at NCSoft. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at NCSoft, and when
When NCSoft changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day NCSoft raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at NCSoft, from your own LinkedIn network
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Fundz sees it the moment NCSoft makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Frequently asked
Who acquired JustPlay?
JustPlay was acquired by NCSoft, based in Seongnam-si. The deal was reported on March 11, 2026. NCSoft is a prominent South Korean video game developer and publisher. The company is known for its popular massively multiplayer online role-playing games. NCSoft is privately held and operates in Gaming.
When did NCSoft acquire JustPlay?
NCSoft's acquisition of JustPlay was reported on March 11, 2026. NCSOFT will acquire a 70 percent stake in JustPlay for $202 million, enhancing its position in the European casual gaming market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does JustPlay do?
JustPlay is a mobile gaming platform founded by former AppLovin executives, specializing in casual games with an advertising revenue-sharing model. The company launched in 2020 and has developed over 40 mobile casual games. It is privately held, operating in Mobile, and is based in Germany.
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