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Zalando acquires ABOUT YOU to enhance growth

PRIVATEMay 06, 2026

Acquiring Company

Zalando SE

Acquired Company

About You

BerlinHamburgE CommerceFashionRetailMen'sE CommerceFashion

Description

Zalando SE has successfully acquired ABOUT YOU, contributing to a reported group GMV growth of 21.7%. The acquisition is estimated to deliver 10 million euros in synergies, reflecting Zalando's strategy to enhance growth through technology and consumer engagement. Zalando's ongoing efforts in deploying AI further complement this acquisition, aiming to boost efficiencies in both B2C and B2B sectors.

Quick answer

Zalando SE is acquiring About You, announced May 6, 2026. Zalando SE is based in Berlin, Berlin, Germany.

How much did Zalando SE pay for About You?
The deal value was not disclosed.
What does Zalando SE do?
Zalando SE is a leading online platform for fashion and lifestyle in Europe.
Where are Zalando SE and About You based?
Zalando SE is based in Berlin, Berlin, Germany. About You is based in Hamburg, Hamburg, Germany.
Who are the decision-makers at Zalando SE?
Fundz holds 2 contacts at Zalando SE. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in E Commerce and Fashion

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Zalando SE

Location

Berlin, Berlin, Germany

About

Zalando SE is a leading online platform for fashion and lifestyle in Europe. The company offers a wide range of products including clothing, shoes, and accessories. Zalando combines technology and fashion to provide top-notch service and customer experience.

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Frequently asked

Who acquired About You?

About You was acquired by Zalando SE, based in Berlin. The deal was reported on May 6, 2026. Zalando SE is a leading online platform for fashion and lifestyle in Europe. The company offers a wide range of products including clothing, shoes, and accessories. Zalando SE is privately held and operates in E Commerce.

When did Zalando SE acquire About You?

Zalando SE's acquisition of About You was reported on May 6, 2026. Zalando SE has successfully acquired ABOUT YOU, contributing to a reported group GMV growth of 21.7%. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does About You do?

About You is a significant player in the e-commerce fashion sector, serving over 12 million active customers. It is privately held, operating in E Commerce, and is based in Hamburg.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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