Acquiring Company
e.l.f. Beauty
Acquired Company
Rhode
OaklandLos AngelesE CommerceFashionRetailBeautyLifestyleCosmeticsHealth CareE CommerceFashionRetailBeautyLifestyleCosmeticsDescription
Hailey Bieber's skincare brand Rhode has been acquired by e.l.f. Beauty for $1 billion. Following the acquisition, Hailey will serve as chief creative officer, maintaining her involvement with the brand. This deal marks a significant moment in the celebrity beauty sector, enhancing Hailey's presence in the industry. Rhode's focus on accessible skincare aligns with e.l.f. Beauty's commitment to affordability.
Quick answer
e.l.f. Beauty is acquiring Rhode for $1 billion, announced May 9, 2026. e.l.f. Beauty is based in Oakland, California, United States.
- How much did e.l.f. Beauty pay for Rhode?
- The reported deal value is $1 billion.
- What does e.l.f. Beauty do?
- e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.
- Where are e.l.f. Beauty and Rhode based?
- e.l.f. Beauty is based in Oakland, California, United States. Rhode is based in Los Angeles, California, United States.
- Who are the decision-makers at e.l.f. Beauty?
- Fundz holds 4 contacts at e.l.f. Beauty. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in E Commerce and Fashion
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Nykaa acquires Earth Rhythm, stake rises to 100% (May 22, 2026)
- Proya acquires controlling stake in Flower Knows (May 29, 2026)
- Frasers Group to acquire HUGO BOSS AG (June 10, 2026)
- Omoda acquires Wehkamp to expand e-commerce reach (June 4, 2026)
- Betterware acquires Tupperware in Latin America (June 2, 2026)
- Fundamental Brands to acquire Great American Beauty (April 28, 2026)
Who to call at e.l.f. Beauty, and when
When e.l.f. Beauty changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day e.l.f. Beauty raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at e.l.f. Beauty, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Rhode?
Rhode was acquired by e.l.f. Beauty, based in Oakland. The deal was reported on May 9, 2026. e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. e.l.f. Beauty is publicly traded (ELF) and operates in E Commerce.
When did e.l.f. Beauty acquire Rhode?
e.l.f. Beauty's acquisition of Rhode was reported on May 9, 2026. Hailey Bieber's skincare brand Rhode has been acquired by e.l.f. Beauty for $1 billion. Following the acquisition, Hailey will serve as chief creative officer, maintaining her involvement with the brand. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Rhode do?
rhode is a beauty brand founded by Hailey Bieber in 2022, focusing on skincare products that enhance natural beauty. The brand aims to provide quality and innovative offerings, reflecting Hailey's personal vision and passion for beauty. It is privately held, operating in Health Care, and is based in Los Angeles.
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