Hailey Bieber's skincare brand Rhode has been acquired by e.l.f. Beauty for $1 billion. Following the acquisition, Hailey will serve as chief creative officer, maintaining her involvement with the brand. This deal marks a significant moment in the celebrity beauty sector, enhancing Hailey's presence in the industry. Rhode's focus on accessible skincare aligns with e.l.f. Beauty's commitment to affordability.
Company Information
Company
e.l.f. Beauty
Location
Oakland, California, United States
About
e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean-beauty brand Well People and Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys. Our family of brands is available online and across leading beauty, mass market and specialty retailers in the U.S., and has a growing international presence.
Learn more by visiting https://investor.elfbeauty.com.
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70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
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Frequently asked
Who acquired Rhode?
Rhode was acquired by e.l.f. Beauty, based in Oakland. The deal was reported on May 9, 2026. e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. e.l.f. Beauty is publicly traded (ELF) and operates in E Commerce.
When did e.l.f. Beauty acquire Rhode?
e.l.f. Beauty's acquisition of Rhode was reported on May 9, 2026. Hailey Bieber's skincare brand Rhode has been acquired by e.l.f. Beauty for $1 billion. Following the acquisition, Hailey will serve as chief creative officer, maintaining her involvement with the brand. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Rhode do?
rhode is a beauty brand founded by Hailey Bieber in 2022, focusing on skincare products that enhance natural beauty. The brand aims to provide quality and innovative offerings, reflecting Hailey's personal vision and passion for beauty. It is privately held, operating in Health Care, and is based in Los Angeles.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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