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HYROX founders Christian Toetzke and Moritz Fürste invest in fitness racing series XENOM and join its board to develop fitness racing into an international sport.
PRIVATEOct 07, 2026
Round Type
Venture
FriscoHealth CareSportsFitness
Investors
Moritz FürsteChristian Toetzke
Description
HYROX founders Christian Toetzke and Moritz Fürste have made an investment in functional fitness series XENOM and joined its board of directors. The strategic partnership focuses on marketing, event activation, and education as XENOM prepares for its first full international season in 2027. XENOM's executive board also includes WNDR, the investment firm led by Jeffrey Katzenberg and Sujay Jaswa, which previously led a US$15 million seed funding round. The founders aim to develop fitness racing into one of the largest sports globally.
Company Information
Company
Xenom
Location
Frisco, Texas, United States
About
Xenom is a startup that aims to provide a competitive platform for fitness enthusiasts, dubbing itself the 'decathlon of fitness.' The company brings together hardcore workout athletes through elite competitions featuring a standardized score metric across various performance metrics. Xenom holds a CrossFit Event Partner Series license, allowing it to leverage CrossFit branding for its events. The founder, Keith Barlow, is a seasoned CrossFit competitor focused on creating a global competition that meets the unmet needs of fitness enthusiasts.
Fundz sees it the moment Xenom raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
FriscoHealth CareSportsFitness