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Whyhotel Rebrands As Placemakr, Announces Over $90M In Equity Investment

PRIVATEMar 15, 2022

Amount Raised

$90 Million

Round Type

Venture

Washington

Description

WhyHotel, a tech-enabled hospitality platform and operator, announced the rebrand of its company, now to be known as Placemakr. The rebrand comes alongside $90M in equity investment raised for growth and property acquisitions. In conjunction with these investments, the company also secured committed capital toward its target of $1B of property acquisitions over the next 18-24 months. With $250M of those property acquisitions completed in 2021 and programmatic equity committed to acquire $750M of property, Placemakr is on pace to be one of the largest holders of blended apartment and hotel assets in the United States

Company Information

Company

Why Hotel

Location

Washington, United States

About

In conjunction with these investments, the company also secured committed capital toward its target of $1B of property acquisitions over the next 18-24 months. In addition to continuing to partner with building developers and investors through property management, the company will look to expand its portfolio of owned properties, like Placemakr Premier SoBro, under this new umbrella. As the company seeks market expansion throughout the remainder of 2022, it continues to engage in new partnerships with real estate firms for growth. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building.

Fundz sees it the moment Why Hotel raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Why Hotel's next move

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Why Hotel raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.