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TrusTrace Completes (U.S.) $24 Million Growth Investment Led by Circularity Capital to Drive Global Expansion

Jan 22, 2024almost 2 years ago

Amount Raised

$24 Million

SundbybergSoftware Development

Investors

Fairpoint CapitalIndustrifondenCircularity Capital

Description

TrusTrace has announced the completion of a (U.S.) $24 million growth investment led by Circularity Capital, a specialist investor in businesses that enable the circular economy, with participation from existing investors Industrifonden and Fairpoint Capital. The new investment will enable the company to further accelerate its global expansion ambitions by strengthening its presence in key markets, deepening product innovation and expanding collaborations.

Company Information

Company

TrusTrace

Location

Sundbyberg, Stockholms län, Sweden

About

TrusTrace is a leader in fashion supply chain traceability. Our technology empowers brands and suppliers around the world to standardize how supply chain and material traceability data is captured, digitized and shared. With all trusted supply chain traceability data stored on a single platform, brands get the right evidence in the right place to back-up product claims and meet regulatory compliance.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech