logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Tourial Raises $3.4M Round To Ignite Growth Through Product-Led Storytelling

Jan 12, 2022•almost 4 years ago

Amount Raised

$3.4 Million

Round Type

seed

Atlanta

Description

Tourial, the no-code product storytelling platform that enables marketing and sales teams to leverage product stories throughout the revenue funnel, today announced a $3.4 million seed funding round led by Bonfire Ventures with key investments from Knoll Ventures, SaaS Ventures, TnT Ventures, and angel investor Tom Noonan. Software companies use Tourial's platform to design and share interactive product experiences that provide technology buyers with a way to experience a product's value early in their consideration process.

Company Information

Company

Tourial

Location

Atlanta, Georgia, United States

About

"In our view, every software company will want a tourial as a main page CTA as they deliver higher visitor engagement, better lead conversion, and increased revenue." to see how the platform empowers revenue and growth teams with these powerful product experiences. Every software company has a story to share. "I originally founded Tourial after custom-building a click-through product experience in my previous marketing role," said Andy Binkley, co-founder of Tourial. Tourial will use this funding to recruit and hire top talent, invest in developing innovative new features to enhance the product storytelling platform, and expand both the use of Tourial across more channels as well as the data and insights marketing and sales teams can use to drive further growth. Check out a Tourial of the Tourial platform as well as the gallery of customer Tourial examples Tourial is a powerful yet familiar platform for marketers to use. Tourial is a no-code product storytelling platform that enables teams to build scalable interactive product tours, walk-throughs, click-through demos, and more!