About
Founded in 2018 in the U.K. by Colette Laxton & Mark Curry, The INKEY List's mission is to lead with knowledge, demystifying the beauty category through knowledge-driven solutions at an accessible price point, as well as to support consumers throughout their personal skincare journey. Their single-ingredient led skincare, hair and scalp treatments offer simple to understand and easy-to-use formulas. To date they have had nearly 4 million consumer interactions through their askINKEY service, a 24/7/365 offering that enables the curious and confused to have their skin, hair, or scalp questions answered by human experts in real-time. The INKEY List is available exclusively in Sephora/on Sephora.com in over 32 countries, as well as Cult Beauty, Boots, and on www.theinkeylist.com. @theinkeylist
Nottingham