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So/Facet raises Rs 10 crore in seed funding led by Sauce for lab-grown diamond jewellery brand expansion.
Amount Raised
₹100 Million
Round Type
Seed
Investors
Description
So/Facet, a lab-grown diamond jewellery brand co-founded by former Unilever leaders Aarushi Agrawal Naulakha and Abhishek Naulakha, has raised Rs 10 crore in seed funding led by Sauce. The round also included participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office, Kedar Lele, and Devaiah Bopanna. The capital will be used for brand building, design, technology, hiring and an omnichannel rollout. The company plans to launch online in November 2026 followed by premium retail stores, with a pre-launch waitlist exceeding 200 customers.
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So/Facet raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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