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Anushka Sharma-Backed D2C Snack Brand Slurrp Farm Raises Rs 60 Crore In Funding

PRIVATEJan 09, 2024

Amount Raised

₹600 Million

Round Type

Funding Round

GurgaonFood And Beverage

Investors

SoulfullOpen SecretMatrix PartnersMalikNarayanRaed CapitalAdvertisement Fireside VenturesCaps ResetEscapeMadhurima InternationalSharrp VenturesRaed VenturesFireside VenturesAlkemi Growth

Description

Anushka Sharma-backed direct-to-consumer (D2C) snack maker Slurrp Farm has raised around Rs 60 crore, or $7.2 million, in a round led by early-stage healthcare and consumption-focused investor Alkemi Growth Capital, and philanthropist Narotam Sekhsaria’s family office.The round also saw participation from the Delhi-based startup’s existing investors Fireside Ventures and Raed Ventures. Sharrp Ventures, the investment vehicle of Marico’s Mariwala family, also joined Slurrp Farm’s cap table with this round

Quick answer

Slurrp Farm raised ₹600 Million in a Funding Round round, dated January 9, 2024. Investors: Soulfull, Open Secret, Matrix Partners, Malik, Narayan, Raed Capital, Advertisement Fireside Ventures and Caps Reset. Slurrp Farm is based in Gurgaon, Haryana, India.

How much did Slurrp Farm raise?
Slurrp Farm raised ₹600 Million in a Funding Round round on January 9, 2024.
Who invested in Slurrp Farm?
Soulfull, Open Secret, Matrix Partners, Malik, Narayan, Raed Capital, Advertisement Fireside Ventures and Caps Reset are named as investors in this round.
What does Slurrp Farm do?
Wholsum Foods is the parent company of the award winning children’s food brand Slurrp Farm and the recently launched supergrain company Millé.
Where is Slurrp Farm based and how big is it?
Slurrp Farm is based in Gurgaon, Haryana, India.
Who are the decision-makers at Slurrp Farm?
Fundz holds 1 contact at Slurrp Farm. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food And Beverage around the same time

Companies in the same sectors as Slurrp Farm that raised within 45 days of this round, from Fundz verified event records.

  • Haomo.Ai raised $14M (Series B) on February 22, 2024.
  • Wilding Brands raised $175K (Pre-Seed) on February 20, 2024.
  • Casatera raised $500K (Seed) on February 20, 2024.
  • Basil raised $472K (Seed) on February 19, 2024.
  • Culinary Sciences raised $2.4M (Seed) on February 16, 2024.
  • Westrock Coffee raised $72M on February 15, 2024.

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Company Information

Company

Slurrp Farm

Location

Gurgaon, Haryana, India

About

Wholsum Foods is the parent company of the award winning children’s food brand Slurrp Farm and the recently launched supergrain company Millé. Focused on innovation, our products are research based food solutions that are backed by science and rooted in traditional knowledge. While the vision for Slurrp Farm was to provide healthy, natural, millet based food options for young children and their parents, Millé aims to offer healthier and better food alternatives to consumers from all age groups.

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Slurrp Farm raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.