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Consumer houseware startup Basil raises Rs 3.6 crore in seed funding, ET Retail

PRIVATEFeb 19, 2024

Amount Raised

₹36 Million

Round Type

Seed

BengaluruFood And Beverage

Investors

Brij BhushanMalini AdapureddyAbhishek GoyalAprameya RadhakrishnaMohit SadaaniAppreciate CapitalIIMA Ventures

Description

Basil has raised Rs 3.6 crore seed funding co-led by IIMA Ventures (formerly IIMA-CIIE) and Appreciate Capital. The round also saw participation from angel investors such as Mohit Sadaani, Aprameya Radhakrishna, Abhishek Goyal, Malini Adapureddy, and Brij Bhushan. The funds will be used to bolster its D2C play, expand reach via e-commerce channels, and expand its product portfolio. Basil aims to deploy 30 per cent of the capital into R&D to develop a nuanced view of market requirements.

Quick answer

Basil raised ₹36 Million in a Seed round, dated February 19, 2024. Investors: Brij Bhushan, Malini Adapureddy, Abhishek Goyal, Aprameya Radhakrishna, Mohit Sadaani, Appreciate Capital and IIMA Ventures. Basil is based in Bengaluru, Karnataka, India.

How much did Basil raise?
Basil raised ₹36 Million in a Seed round on February 19, 2024.
Who invested in Basil?
Brij Bhushan, Malini Adapureddy, Abhishek Goyal, Aprameya Radhakrishna, Mohit Sadaani, Appreciate Capital and IIMA Ventures are named as investors in this round.
What does Basil do?
Founded by Harini Rajagopalan (Ex Amazon, Flipkart group) and Mahesh Muraleedharan (launched Uber in India as their first employee) in 2023, Basil is a first-of-its kind D2C startup aiming to reimagine the consumer..
Where is Basil based and how big is it?
Basil is based in Bengaluru, Karnataka, India.

Source: Fundz verified event record.

Who else raised in Food And Beverage around the same time

Companies in the same sectors as Basil that raised within 45 days of this round, from Fundz verified event records.

  • Marley Spoon Group SE raised $7K (Pre-Seed) on April 4, 2024.
  • Troo Good raised $9M on March 30, 2024.
  • Ripple Foods raised $11M on March 27, 2024.
  • mushröm raised $2.3M (Seed) on March 25, 2024.
  • Theo Chocolate raised $8.6M on March 22, 2024.
  • Edenesque raised $175K (Pre-Seed) on March 22, 2024.

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Company Information

Company

Basil

Location

Bengaluru, Karnataka, India

About

Founded by Harini Rajagopalan (Ex Amazon, Flipkart group) and Mahesh Muraleedharan (launched Uber in India as their first employee) in 2023, Basil is a first-of-its kind D2C startup aiming to reimagine the consumer houseware market in India that is typically dominated by a handful of traditional players. The firm's range of products aims to cut away from the product designs that currently exist in the market. It offers consumers distinct, high-quality, visually appealing, and tailored products that are particularly appealing to Gen Alpha and their millennial parents. Basil's water bottles and Bento boxes represent a strategic response to a significant market gap that exists in the industry.

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