Fundz

Scentials raised $4 million in a Series A funding round led by Indus Way Emerging Market Fund to meet growth objectives and strengthen its financial position.

PRIVATEJan 31, 2025

Amount Raised

$4 Million

Round Type

Series A

MumbaiRetailBeautyCosmetics

Investors

TIW Private EquityIndus Way Emerging Market Fund

Description

D2C wellness startup Scentials has raised approximately $4 million, consisting of debt and equity. Indus Way Emerging Market Fund led the round with significant participation from TIW Private Equity.

Quick answer

Scentials raised $4 Million in a Series A round, dated January 31, 2025. Investors: TIW Private Equity and Indus Way Emerging Market Fund. Scentials is based in Mumbai, Maharashtra, India.

How much did Scentials raise?
Scentials raised $4 Million in a Series A round on January 31, 2025.
Who invested in Scentials?
TIW Private Equity and Indus Way Emerging Market Fund are named as investors in this round.
What does Scentials do?
Scentials is a D2C wellness startup that specializes in designing, developing, manufacturing, and distributing products.
Where is Scentials based and how big is it?
Scentials is based in Mumbai, Maharashtra, India. Fundz records about 56 employees.
Who are the decision-makers at Scentials?
Fundz holds 2 contacts at Scentials. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Retail and Beauty around the same time

Companies in the same sectors as Scentials that raised within 45 days of this round, from Fundz verified event records.

  • Sammmm raised $1.2M (Seed) on January 30, 2025.
  • Inde Wild raised $5M (Funding Round) on March 7, 2025.
  • Amantyacare raised an undisclosed amount (Pre-Seed) on February 28, 2025.
  • Everist raised an undisclosed amount (Funding Round) on February 7, 2025.
  • Damdam Tokyo raised $30M (Seed) on January 31, 2025.
  • Deconstruct raised $7.7M (Series A) on January 22, 2025.

Who to call at Scentials, and when

A new round usually means Scentials is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Scentials raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Scentials, from your own LinkedIn network

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Company Information

Company

Scentials

Location

Mumbai, Maharashtra, India

About

Scentials is a D2C wellness startup that specializes in designing, developing, manufacturing, and distributing products. Founded in 2017, the company offers a variety of goods through multiple celebrity-backed brands, focusing on deodorants, fragrances, and skincare categories. Despite experiencing a decline in sales and reporting a loss in FY23, Scentials has raised significant funding over the years to bolster its growth objectives.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Scentials raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.