Deconstruct raised $7.7 million in a Series A funding round led by L’Oréal’s VC fund BOLD to enhance product innovation and expand in the skincare market.

Jan 22, 2025•6 months ago

Amount Raised

$7.7 Million

Round Type

series a

BengaluruCosmeticsBeautyLifestyle

Investors

BeenextKalaari CapitalDsg Consumer PartnersV3 VenturesL’oréal’s Vc Fund Bold

Description

D2C skincare brand Deconstruct has secured Rs 65 crore ($7.7 million) in funding from L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners. The fresh capital will be used for product innovation and to reinforce leadership in existing segments like sunscreen and serums.

Company Information

Company

Deconstruct

Location

Bengaluru, Karnataka, India

About

Deconstruct is a D2C skincare brand that provides products suitable for all skin types, including sensitive skin. Founded by Malini Adapureddy, the brand focuses on beginner-friendly offerings, such as gel-based sunscreens tailored for the hot, humid climate of India. Deconstruct aims to meet the specific skincare needs of Indian consumers, leveraging innovation to differentiate itself in a market influenced by global trends. The company has recently experienced significant growth, achieving a remarkable increase in revenue and customer outreach.

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Funding Insights

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VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers