Fundz

Iris Ventures leads a $22 million Series A funding round for Reformed, a U.K. brand specializing in nutritious instant coffee and matcha drinks.

PRIVATEJul 09, 2026

Amount Raised

$22 Million

Round Type

Series A

Greater LondonFood and BeverageHospitalityE CommerceNutrition

Investors

JamJar InvestmentsFoodlabsV3Iris Ventures

Description

Iris Ventures has led a $22 million Series A investment in Reformed, a fast-growing brand offering nutritious instant coffee and matcha drinks. The round was oversubscribed, attracting other investors like JamJar Investments, V3, and FoodLabs. Reformed plans to use the funds to enhance leadership and expand into the U.S. market

Who else raised in Food and Beverage and Hospitality around the same time

Companies in the same sectors as Reformed that raised within 45 days of this round, from Fundz verified event records.

  • Smash Foods raised $18M on July 23, 2026.
  • Peping raised $262K (Seed) on July 4, 2026.
  • Good Roots Kitchenware raised $17M (Series B) on July 2, 2026.
  • Foodstories raised $5.3M (Funding Round) on June 15, 2026.
  • Stars + Honey raised an undisclosed amount (Private Equity) on June 9, 2026.
  • Fields Good raised $1.8M (Pre-Seed) on May 27, 2026.

Who to call at Reformed, and when

A new round usually means Reformed is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Reformed raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Reformed, from your own LinkedIn network

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Company Information

Company

Reformed

Location

Greater London, England, United Kingdom

About

Reformed is a U.K.-based brand that specializes in nutritious instant coffee and matcha drinks. Founded in 2024, it aims to make morning routines healthier and more efficient for consumers. The brand offers products enriched with vitamins, minerals, and functional mushrooms, operating on a subscription model. With a focus on quality and an appealing wellness ritual, Reformed stands out in the functional beverage market.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Reformed raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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