Fields Good raises $1.8M in Pre-Seed funding led by Female Founders Fund to scale its direct-to-consumer business and expand into TikTok Shop and Amazon.
PRIVATEMay 27, 2026
Amount Raised
$1.8 Million
Round Type
Pre-Seed
AustinFood and BeverageHospitalityE CommerceRetail
Investors
Female Founders Fund
Description
Fields Good, an Austin, TX-based cookie brand, raised $1.8M in Pre-Seed funding. The round was led by Female Founders Fund. The company intends to use the funds to scale its direct-to-consumer business and expand into TikTok Shop and Amazon. Founded by Kim Anderson and Ashley Fields, it aims for national retail distribution.
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Company Information
Company
Fields Good
Location
Austin, Texas, United States
About
Fields Good is an Austin, TX-based cookie brand that pairs homestyle flavor with smart ingredients to bring together comfort and function. Founded by Kim Anderson and Ashley Fields, daughter of Debbi Fields, the brand aims to scale its direct-to-consumer business and expand into platforms like TikTok Shop and Amazon. Their debut offerings include a variety of cookies that emphasize quality ingredients and nostalgic flavors. The company is working towards establishing national retail distribution.
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AustinFood and BeverageHospitalityE CommerceRetail