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Beauty Etailer Purplle Picks Up $40-50 Million In Funding From Adia At $1.1 Billion Valuation

PRIVATEMay 24, 2023

Round Type

Funding Round

MumbaiCommerce and ShoppingSoftwareCommerce And ShoppingConsumer GoodsBeauty

Description

Online beauty products retailer Purplle has closed a $40-50 million funding round, split between primary and secondary transaction, at a flat valuation of $1.1 billion, people aware of the matter said.As part of the secondary transaction, Purplle’s investor JSW Ventures has partially exited from the company, selling its stake to Abu Dhabi Investment Authority (ADIA).“Majority of the transaction is secondary, and it is a part of last year’s funding round that was done at a valuation of $1.1 billion,” one of the persons said.Mumbai-based Purplle, which is backed by the likes of Sequoia Capital, Goldman Sachs, Blume Ventures and Premji Invest, had last year raised $33 million from South Korean investor Paramark Ventures.“Some part of Paramark Ventures’ investment has come now as primary fundraise. The three-pronged focus of the company of investing into technology, expanding omnichannel presence and building private brands will continue.In a release, JSW Ventures said the transaction gave it a return of 18X on its investments made in Purplle over the years. “Following this transaction, JSW Ventures has returned 2x of the fund I corpus to their investors,” it added. Prior to the deal, JSW Group held a nearly 3% stake in Purplle.Discover the stories of your interestBlockchain5 StoriesCyber-safety7 StoriesFintech9 StoriesE-comm9 StoriesML8 StoriesEdtech6 Stories“In our association with Purplle, we experienced how to build an incredible scale with product selection and reach across the cross-section of our country

Quick answer

Purplle raised an undisclosed amount in a Funding Round round, dated May 24, 2023. Purplle is based in Mumbai, Maharashtra, India.

How much did Purplle raise?
Purplle raised an undisclosed amount in a Funding Round round on May 24, 2023.
What does Purplle do?
Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations.
Where is Purplle based and how big is it?
Purplle is based in Mumbai, Maharashtra, India.
Who are the decision-makers at Purplle?
Fundz holds 2 contacts at Purplle. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Commerce and Shopping and Commerce And Shopping around the same time

Companies in the same sectors as Purplle that raised within 45 days of this round, from Fundz verified event records.

  • CADDi raised $89M (Series C) on July 5, 2023.
  • Kafene, Inc. raised $13M on June 21, 2023.
  • Clerk raised $29M on June 16, 2023.
  • HELIXintel raised an undisclosed amount (Series A) on June 12, 2023.
  • Liquid MarketPlace raised $525K (Seed) on June 2, 2023.
  • Vartana raised $20M on May 31, 2023.

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Company Information

Company

Purplle

Location

Mumbai, Maharashtra, India

About

Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. Purplle expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.