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PubX secures $5M funding and acquires Compliant to accelerate US expansion and enhance its ad tech platform.
PRIVATEOct 06, 2026
Amount Raised
$5 Million
Round Type
Venture
AdvertisingMarketing
Description
PubX has secured $5 million in funding and acquired Compliant, a media quality and governance specialist, to strengthen its US market presence. The capital will support PubX's demand-side business development and enable integration of Compliant's media quality and governance signals into its existing technology. Compliant will operate as a separate PubX company under CEO Jamie Barnard, who will transition to president of global demand growth. The acquisition enhances PubX's agent-to-agent buying platform with Compliant's Data Integrity and CTV Quality Indexes.
Company Information
Company
PubX
About
PubX is an advertising infrastructure company built on the open Ad Context Protocol (AdCP) that enables agent-to-agent buying for global media purchases. The platform serves major publisher and agency groups, allowing clients to automate buying based on custom briefs and commercial rules with governance checks on every transaction. PubX recently acquired Compliant, a company specializing in media quality and governance, to enhance its demand-side capabilities. The company is expanding globally with operations in APAC and the US market.
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