Omnichannel sports retail startup PlayBlue raises $2.7 Mn in seed round co-led by Centre Court Capital and MIXI Global to launch its flagship stores and pan-India e-commerce platform.
PRIVATEJul 02, 2026
Amount Raised
$2.7 Million
Round Type
Seed
BengaluruSportsE CommerceFashionRetailFitness
Investors
Weh VenturesCentre Court CapitalMixi Global
Description
Omnichannel multi-brand sports retail platform PlayBlue has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures. The proceeds will be used to launch its first set of flagship stores and its pan-India e-commerce platform. Co-founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue aims to serve a community of over 10 million users with a curated assortment of products. The rollout will begin with a flagship store in Bengaluru and expand to high streets and premium malls across Mumbai and Delhi NCR.
Company Information
Company
PlayBlue
Location
Bengaluru, Karnataka, India
About
PlayBlue is an omnichannel multi-brand sports retail platform designed for athletes, fitness enthusiasts, and everyday players in India. It offers a curated assortment of athleisure, footwear, gear, fitness equipment, recovery products, and nutrition. The platform unites over 100 global and homegrown brands through experiential stores and an e-commerce platform.
Fundz sees it the moment PlayBlue raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
BengaluruSportsE CommerceFashionRetailFitness