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Phab raises $2 million in seed funding led by OTP Ventures to boost growth, team expansion, and online/offline presence.

Apr 25, 20258 months ago

Amount Raised

$2 Million

Round Type

seed

MumbaiFood and Beverage

Investors

Angel InvestorsSim&San Law FirmCapri GlobalOtp Ventures

Description

Phab, a nutritionist-led snacking brand, has raised $2 million in a seed funding round led by OTP Ventures along with other investors. The funds will be used for growth capital, capex investments, and enhancing its market presence across India. Founded in 2022, phab specializes in high-protein snacks that are both tasty and nutritious. The brand aims to address protein deficiency in India through a multi-channel strategy and strategic partnerships.

Company Information

Company

phab

Location

Mumbai, Maharashtra, India

About

phab is a nutritionist-led snacking brand co-founded in 2022 by Gayatri and Ankit Chona. The company offers high-protein and high-flavour snacks, including protein milkshakes, protein powders, and energy bars. phab focuses on providing convenient and delicious options for consumers seeking to boost their protein intake, emphasizing a science-backed approach to food. The brand aims to address protein deficiency in India by tying up with schools and organizations to reach marginalized groups.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers