Amount Raised
₹180 Million
Round Type
PRE-SERIES A
Investors
8i360 One Asset
Description
Naagin, a flavour-forward food brand, has raised INR 18 crores in a pre-Series A round led by 360 ONE Asset. Existing investor 8i participated for the third time, joined by a collective of 12 new and returning angel investors. The funds will be used to scale operations, including factory and team expansion, R&D, and marketing. Naagin aims to become the go-to flavour provider for HORECA brands in India and expand globally.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech