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Home fitness brand Passionate secures investment from CNTTech's Sports Chulbal No. 1 fund to expand FITABLE product lineup and international presence.
PRIVATEOct 07, 2026
Round Type
Venture
South KoreaManufacturingHealth CareFashionFitness
Investors
CNTTech
Description
CNTTech has invested in Passionate, a South Korean home fitness company that designs and sells exercise equipment under its FITABLE brand through a direct-to-consumer model. The investment was made through CNTTech's Sports Chulbal No. 1 fund on October 7, 2026. Passionate operates the entire value chain from product design through manufacturing and sales, with flagship products including the StepMate aerobic device and Object Pull-up Bar
Company Information
Company
Passionate
Location
South Korea
About
Passionate is a home fitness equipment manufacturer that designs, manufactures, and sells products under its direct-to-consumer brand FITABLE. The company specializes in aesthetically-designed exercise equipment positioned as 'fitness objects' that blend seamlessly into living spaces. FITABLE offers products like StepMate and Object Pull-up Bar, sold through its own online store and major platforms like Coupang and Naver. The company has expanded internationally with subsidiaries in Japan and Taiwan and is growing its presence across Asian markets.
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