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Neato raises $25M from Advantage Capital to expand 2P eCommerce model beyond Amazon.

PRIVATEApr 14, 2026

Amount Raised

$25 Million

Round Type

Funding Round

E CommerceFashionRetail

Investors

Advantage Capital

Description

Neato has secured $25 million in growth funding led by Advantage Capital to enhance its second-party commerce model. The funding will help Neato expand its operations beyond Amazon into other marketplaces. The company, founded in 2018, focuses on providing brands with a streamlined eCommerce solution. Neato has quickly become a significant player in the industry, ranked as one of the fastest-growing companies in America.

Quick answer

Neato raised $25 Million in a Funding Round round, dated April 14, 2026. Investors: Advantage Capital.

How much did Neato raise?
Neato raised $25 Million in a Funding Round round on April 14, 2026.
Who invested in Neato?
Advantage Capital is named as investors in this round.
What does Neato do?
Neato is a company that offers a second-party (2P) eCommerce model to consumer brands, allowing them to sell directly online without the risks associated with large agencies or in-house teams.
Where is Neato based and how big is it?
Fundz records about 55 employees.
Who are the decision-makers at Neato?
Fundz holds 2 contacts at Neato, including the Business Intelligence Analyst. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as Neato that raised within 45 days of this round, from Fundz verified event records.

  • Violette_FR raised $5M (Series B) on May 28, 2026.
  • Ôrebella raised an undisclosed amount (Series A) on May 27, 2026.
  • BiTELAB raised $6.9M on May 19, 2026.
  • Kisah raised $3.8M (Series A) on May 4, 2026.
  • holiCHIC raised $1.5M (Seed) on May 1, 2026.
  • House of Chikankari raised $2.6M (Series A) on April 29, 2026.

Who to call at Neato, and when

A new round usually means Neato is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Neato

About

Neato is a company that offers a second-party (2P) eCommerce model to consumer brands, allowing them to sell directly online without the risks associated with large agencies or in-house teams. Founded in 2018 by Anthony Connelly and Spencer Jacobs, Neato handles inventory, advertising, logistics, and brand protection for its clients. The company targets upper-middle-market to pre-enterprise brands across various sectors including pet products and beauty. Neato has been growing rapidly, with significant funding to expand its operations beyond Amazon.

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Related People

2 contacts
Verified contactsKshama R., Business Intelligence Analyst hiddenSee plans and pricing
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Neato raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.