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BiTELAB raises $6.9M in its first funding round to enhance global expansion and product R&D. Lead investors include Atinum Investment and CJ Olive Young.

PRIVATEMay 19, 2026

Amount Raised

$6.9 Million

Round Type

Venture

South KoreaE CommerceFashionRetailBeautyLifestyleCosmetics

Investors

Atinum InvestmentCJ Olive Young

Description

BiTELAB, a South Korean brand commerce startup, has closed its first-ever external funding round, raising over $6.9 million. The company plans to use the funds for R&D, strengthening business infrastructure, and hiring more talent. With a portfolio of proprietary brands, BiTELAB aims for significant growth in North America and beyond. This fundraising marks a pivotal moment in the company's development after five years of self-sustained growth.

Quick answer

BiTELAB raised $6.9 Million in a funding round, dated May 19, 2026. Investors: Atinum Investment and CJ Olive Young. BiTELAB is based in South Korea.

How much did BiTELAB raise?
BiTELAB raised $6.9 Million in a funding round on May 19, 2026.
Who invested in BiTELAB?
Atinum Investment and CJ Olive Young are named as investors in this round.
What does BiTELAB do?
BiTELAB is a South Korean brand commerce startup that has built a portfolio of proprietary brands in the K-beauty space since its founding in 2020.
Where is BiTELAB based and how big is it?
BiTELAB is based in South Korea.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as BiTELAB that raised within 45 days of this round, from Fundz verified event records.

  • California Naturals raised an undisclosed amount (Series B) on June 3, 2026.
  • Violette_FR raised $5M (Series B) on May 28, 2026.
  • Fraganote raised $3M (Series A) on June 25, 2026.
  • REMEDY Science raised $20M (Series A) on June 12, 2026.
  • Able Made raised $2M (Seed) on July 1, 2026.
  • Chosen raised $5M (Series A) on May 4, 2026.

Who to call at BiTELAB, and when

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Company Information

Company

BiTELAB

Location

South Korea

About

BiTELAB is a South Korean brand commerce startup that has built a portfolio of proprietary brands in the K-beauty space since its founding in 2020. The company focuses on haircare, skincare, and lifestyle brands, with its flagship haircare label lilyeve gaining significant traction, particularly in North America. BiTELAB has recently secured its first external funding to enhance product R&D and global expansion efforts. It aims to grow its workforce and further develop its brand competitiveness.

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BiTELAB raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.