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D2C personal care brand Nat Habit raises ₹142 Cr in Series C led by Trident Growth Partners to expand offline distribution and product portfolio.
Amount Raised
₹1.42 Billion
Round Type
Series C
Investors
Description
Nat Habit, a D2C personal care startup, has raised ₹142 Crore (approximately $14.7 million) in a Series C funding round led by Trident Growth Partners. The capital will be used to expand offline presence from 20,000 to 2 lakh stores over three years, enter modern trade, and strengthen quick commerce operations. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated, with Physis Capital and Hero Family Office joining the cap table. The company plans to expand its product portfolio into new categories like sunscreens and serums while targeting a broader consumer base.
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Nat Habit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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