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D2C personal care brand Nat Habit raises ₹142 Cr in Series C led by Trident Growth Partners to expand offline distribution and product portfolio.

PRIVATEOct 10, 2026

Amount Raised

₹1.42 Billion

Round Type

Series C

Delhi

Investors

Hero Family OfficePhysis CapitalSharrp VenturesMirabilis Investment TrustBertelsmann India InvestmentsTrident Growth Partners

Description

Nat Habit, a D2C personal care startup, has raised ₹142 Crore (approximately $14.7 million) in a Series C funding round led by Trident Growth Partners. The capital will be used to expand offline presence from 20,000 to 2 lakh stores over three years, enter modern trade, and strengthen quick commerce operations. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated, with Physis Capital and Hero Family Office joining the cap table. The company plans to expand its product portfolio into new categories like sunscreens and serums while targeting a broader consumer base.

Company Information

Company

Nat Habit

Location

Delhi, Delhi, India

About

Inspired by ancient solutions 🍃 prepared in the kitchens of our moms & grandmoms, we bring to you freshly made beauty & wellness products. Ekdum Taaza! 🌿🌿 We believe that effectiveness of all natural ingredients & formulations is the highest when prepared fresh and used instantly. Hence, we make the effort of preparing Nat Habit products everyday in our ayurvedic kitchen so that we deliver them to you absolutely fresh without chemicals or preservatives. These products range from ubtans to henna to lip scrubs and more. All Nat Habit products are rich in grains, grams, nuts, milk, yoghurt and/or fresh herbs & flowers. We ensure that each product is packed with necessary nutrients that keep our mind & body healthy. Each Nat Habit package is made with a lot of love like any kitchen preparation. For the first time in India, you shall experience such fresh beauty products. We hope you find the love in them, enjoy them to the fullest & make these fantastic age-old formulae a part of your daily life.

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Nat Habit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.