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Kult raises $20 million in a Series A funding round led by Payal Kanodia and Aishwarya Bansal. The funding will help them expand operations and introduce new products.

Apr 29, 20258 months ago

Amount Raised

$20 Million

Round Type

series a

MumbaiBeautyFashionE Commerce

Investors

Venture CatalystsAishwarya BansalPayal Kanodia

Description

Kult, a shopping platform focused on skincare and beauty products, has raised $20 million in a Series A funding round. The round was led by Payal Kanodia and Aishwarya Bansal from the M3M family office, with participation from Venture Catalysts. The company plans to scale operations by introducing 700 premium international products and processing over 10,000 orders per day by the end of 2025. Kult aims to expand its team significantly as part of its growth strategy.

Company Information

Company

Kult

Location

Mumbai, Maharashtra, India

About

Kult is a shopping platform focused on skincare and beauty products. The beauty app leverages artificial intelligence to provide personalized skincare recommendations and an inclusive shopping experience. It features a visual catalog that showcases products suitable for a diverse range of Indian skin tones. Founded by Karishma Singh and Ruchika Pallavi, the platform aims to expand its offerings significantly and enhance its operational capabilities.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech