Kisah Apparels raises Rs 13 Cr in a pre-Series A round led by Sagar Daryani to expand offline and D2C operations.

Kisah Apparels has raised Rs 13 crore in a pre-Series A funding round to enhance its offline presence and direct-to-consumer operations. The funding was led by Sagar Daryani and includes several notable investors. The brand, launched in 2018, continues to focus on growth and innovation in the ethnicwear market. With its evolving model, Kisah aims to cater to Gen Z and millennials with accessible high-fashion ethnicwear.